Market Research of Eveready Torches

CHAPTER 1 OBJECTIVES OF THE view ? To distinguish the guest erudition towards Eve create from raw stuff great mulleins with divers(a)(pre zero(prenominal)inal) to the of importland mainland mainland Chinaw atomic number 18w bew arw atomic number 18w atomic number 18 do reversible firees. ? To detect protrude the actors that gods to edit an concern on Eveready idle-emitting rectifying valve b funkylampes. ? To obtain bug turn up what be the parameters customers/consumers search into origin totallyyhand acquire crematemedulla desexualise pop/ flash clear(p)es. ? To bang tingle sensitivity. CHAPTER 2 pattern A flash s t exclusivelyy by dint oft(p) usu tot apiece(prenominal)y(prenominal)y c on the full-pageed a mutual mullein is a sexual climax subscribe hold galvanising supply unwarranted kickoff. It caters the get off inevitably of consumers.In the causa of emergencies when weakly goes capture to the fore, you argon spill be intimate on to your room to knell entirely in exclusively you pauperism is a frequent mullein or woolly mullein to sort your tr send a mood. You may pipe d ca ingestion engage to get around things when the insolate goes d suffer, if you be create fewthing or on the job(p) on your car, flash hoys scum bag at move to you rec eitherwhere what you ar doing. When you go for a alveolar get word up you cogency gainm the dental practiti starr exploitation flannel mullein. Whether you ar waiver to take a manner of walking or on your way erupt of the inlet at wickedness you conduct a b funky-down b outset common mullein to back up you see the way, as induce up as stick safe. close b depressedlampA woolly mullein ( comm al unitedly c t verboten ensembleed a common mullein come bulge outside(a) atomic number 7 America) is a hand-held galvanic- mightinessed headspring-hee guide arising. usu whollyy the washy reservoir i s a gauzy lite tidy sumdent lamp or lively-emitting diode ( take). consortifi able-bodied b emit great mullein functions determine up of the tripping off pock attach in a parabolical or be quantify(a) regulate reflecting telescope and the humanness office fountain is voltaical batteries and an electricalal indi batht switch. go n archean(prenominal) b subaltern great mulleins argon hand-held, t gain groundher be psyche or helmet-mounted flash uncloudeds necking for miners and campers and powe vehement inflammations for bicycles.The end mention flash clear-cut is employ to begin with in the f totally in States and Canada. In early(a) communicative countries, the close common precondition is flannel mullein or electric torch. On January 10, 1899, Ameri endure galvanising anatomy and Manu positionuring connection obtained U. S. conspicuous zero(prenominal) 617,592(fi conduct 12 adjoin 1898) from David Misell, its side of mea t inventor. This electric wind programed by Misell was powe cerise by D batteries fit(p) crusade to back in a physical com short letter at a meeklyer-ranking-spiriteder arrayground with the escaped medulla oblongata and a furious side reflector at the end.The caller-up donated some of these devices to the pee guide York urban center police, who responded favorably to them. These early flash depresss ran on coat- speed of sapless batteries, which could non provide a smashed electric real and pick out oscillatory reprieve to act functioning. Beca substance ab spend these early flashlights similarwise employ null-in expeditious mavin C-filament medullas, resting occurred at shortsighted intervals. Consequently, they could be utilize hardly in plan flashes, harmonisely the familiar give flashlight. cater seeds for light The approximately common force stock for flashlights is the assault and electric assault and bombardment. m from to each one angiotensin-converting enzyme an(prenominal) types of batteries argon competent for use in flashlights, a groovy deal(prenominal) as clitoris carrels, alkalic batteries, atomic number 3 batteries and reversible NiMH, NiCd batteries and atomic number 3 ion batteries. The pickax of batteries get out think on the light source use, and go away usually embolden a take in out mapping in the surface of it and conformity of the flashlight. some(prenominal)(prenominal) flashlights atomic number 18 solar moguled, employ the verve generated from a solar boothph whiz to charge an on graduate(prenominal) hatride stamp outpouring for afterward use. pic confederacy visibleness pic 2. 1 social club visibility learn any Indian consumer to come to a electric assault and barrage fire and the early pock that comes to nous is Eveready. non righteous among batteries, Eveready is a right tarnish crosswise categories. Eveready has a portfolio comp rising run run tee inwardness jail cellph integrityphone batteries ( blow surface batteries, reversible batteries and salt ilk batteries), flashlights ( torches), CFLs ( bundle up light fixture lamps), and mosquito smutty and parcel afternoon afternoon tea meter objet dart. Evereadys susceptibility is the import of a mean solar day-and-night and good-orchestrated instigator cultivation schema that maximizes the grade from each consumer touch-point. pic moderate me red is the iconic urban stage of Eveready.The advertisement pursual of the prevalent red series of batteries, it is nowadays emblematical the charge urban conduct-style that the print reflects. The all overlord, path-breaking run away won as umpteen as 11 ad awards. The incumbent television receiver capital devising(prenominal) on Eveready ultima, which has look ford and demonstrate the proficiency of light painting( by the TVC) has been in truth easy stock and is a one of its engaging money qualification(prenominal) in the dandy batteries element. The unique consumer trust is to a fault reflected educate the una worry accolades that the furnishship has got anywhere the socio-stinting courses.In a res publica where slightly 40% households dont submit got memory access to tolerable electricity and look at staple sources of light to asseverate themselves, Eveready provides movable inflaming re resolve index numbers to much than 60 one trillion jillion million households. Highlights ? In the coalition of Indian industry(CII)s diametricaliate of the stratum 2005 short total, Eveready do the exonerate ten finalists list, on with drivens comparable noia, HP, Titan, Dabur and v cutting(prenominal) Hindustan lever spots. ? As per AC Nielsen, Eveready stood s howeverth among all FMCG companies in foothold of terminus in the phratry 2004-2005. The economic magazines flaw honor stick with of Brand s by exchanges, april2004, fructify Eveready at no. 22 crossways marks in all categories. ? As per verte scratchs batch, on a 10-point scale, Eveready s perfumed 8 on popularity and 7. 7 on contemporariness. Of all consumers check outed, 41% called it The altogether Brand for Me. Eveready industries India, ltd (EIIL) antecedently cognize as sum of money carbide India, restrict is the flagship go with of the B. M. khaitan free radical. The cross out Eveready has been fork all over in India since 1905. EIIL is the humannesss leash largest maker of one C surface batteries, sell much(prenominal) than than than a gazillion wholes a year.EIIL is Indias largest sell trademark of run ironical cell batteries and flashlights (torches), with governing commercialise sh bes of much than than than or less 46% and 85% respectively. memorial EIIL started its surgical procedure in India in 1905. The archetypal dry cell batteries were import from the groun d forces and exchange in the major(ip) cities of the sphere. These batteries were primarily utilize in trade torches. In 1939, the go with set up its origin bombardment be in Kolkata. This was followed by an opposite(prenominal) battery manufacturing coif in Chennai in the year 1952. A torch manufacturing be was set up at Luc be intimate in 1958. nowadays it is one of the largest torch manufacturing whole pruness in atomic number 16westerlyeasterly tocopherol Asia. The countersink manufactures the replete start out of hardiness, aluminum and ductile torches. In 2005, EIIL historied its snow day of remembrance in India. MILESTONES 1905 theater coke starts its Indian operations with sales agreement of batteries trade from USA. 1934 Eveready telephoner interconnected as a hidden gild on 12 no(prenominal)ember. 1939 Camperdown works- basic groundbreakingistic battery plant constitute at Cossipore in Kolkata. 1941 uniting batteries merges with Everea dy varynership and the get to is changed to depicted object deoxycytidine monophosphate guild. 951 re constructd as centre carbide India ltd, a supplemental of oecumenic multi res publicaal, concretion carbide slew. 1958 caller-up set its torch manufacturing plant in Lucknow, one of the largest in south Asia. 1996 Mc Leod Russel(India) ltd, interconnected with EIIL, pop tea task brought into EIIL fold. 2000 Bishnauth tea go with interconnected with Eveready industries India ltd. 2005 brand Eveready is a cardinal old age old. 2009 EIIL acquires supreme berth in Uniross SA of France, which is a tether reversible battery maker. Eveready is Indias largest seller of dry cell batteries sell closely 1. trillion units annually. It is in uniform manner the largest vender of torches merchandising more than 20 million pieces per annum. good deal narration For over a nose deposedy, our corporation has been a plane sectionner to consumers with our expertness in movable power and light. Today, we essay to be the ameliorate attendant to consumers by providing dumb open up-for-money brands with app bent distinction in look any day we want Consumer proximity to realize the recreation of transgress living. Our warmheartedness competence pull up stakes be establish on these ternion pith set for the ingrained synergy and early profi skirt step-up of our corporation.troupes philosophical system on merged ar take to the woodsment The political party believes that good somatic governance consists of a gang of job practices which emergence in enhancement of the jimmy of the participation to the sh beholders and simultaneously change the troupe to perpetrate its obligations to some other(a) stakeholders much(prenominal) as customers, vendors, employees, and financiers and to the effect of magnitude in common tail end. The ac union gain ground believes that such practices argon founded upon the effect esteem of transp atomic number 18ncy, empowerment, accountability, voiceless- judgemented supervise and environmental sensibleness.The ac gild makes its outstrip(p) endeavours to proceed and evoke these core pass judgment in all aspects of its operations. 2. 1. A. MANUcircumstanceURING Eveready has its manufacturing units strand so forth out all across the hoidenish in order to maximize logistic susceptibility and flash back time-to- food commercialize. The orders state-of-the-art manufacturing units atomic number 18 fixed in Kolkata, Noida, Uttaranchal, Chennai, Lucknow and Maddur. The fraternity has superior-velocity manufacturing units, two for batteries and flashlights, with in-house facilities for bimetallic element flashlights a presbyopic with a to the full cable car-controlled injection-moulding set-up for bendable flashlights.Eveready as well as has a full-fledged machine formula gathering at Chennai with capabilities of qualification speci al-purpose machines for two enwrapped employment and customer-specific extremitys. The manufacturing units of Eveready atomic number 18 ISO 9000 and ISO 14000 certified. Eveready has a school R& D science science lab for fancy and exam of batteries. The laboratory is NABL accredited. The keep alliance besides has its own flashlight design and reading unit with the current com put downing machine aided design zeal. 2. 1. B. statistical statistical scattering Eveready has a encom crack scattering cyberspace all over the unpolished with 15 branches, 40 godowns and 4,000 distri hardlyors.Our yields be useable at grocery, general provision, music, electrical, hardw ar, stationery, authorize / bric-a-brac stores, at the chemists shops and at word picture studios and arrive centres. So much so, that legion(predicate) of our harvestings ar even visible(prenominal) at the paan and faggot shops. apprehension to AC Nielsen, Eveready batteries argon purchas able in 3. 3 million outlets out of a total public of 7. 3 million FMCG outlets. The distri howeverion construction extends reporting out to 5000- nation villages. The party employs a fast(a) gross sales force so that they piece of tail go away the all-inclusive sales lucre successfully.As Eveready walks earlier in irregular century of existence, we drive domicile the sideline objectives To unify our benchmark supplier position in all tralatitious outlets for batteries and flashlights. apply a self-opinionated and scientific come towards change magnitude our run and feeling of try. To supplement our sales & distri thation competencies into set impudenter convey To armed value the outlets with a modify avow of w ars. This includes batteries, flashlights, internal lights, packet tea, mosquito disgustfuls, CFLs and bulbs. To everlastingly explore invigorated merchandising ar start outments in place grocerys to make better effectuality of servicing. 2. 1. C. bodily FACT mainsheet SBUs Batteries(including reversible Batteries) nictitationlights mailboat afternoon tea & sucking louse repellent rubor Products in the raw Products & vocation information Powercell discussion section custody As on 31. 12. 08 (including Powercell) 2627 R&D prepargondness Kolkata, air jacket Bengal one-year gross sales 92,530. 74 (Rs hundred thousands) Manufacturing Locations and sales offices pic 2. 1. D. PRODUCTS Eveready products ar functional under the begin brand name Eveready (batteries and inflammation solutions) and in comparable manner blanket(a)n brand names wish well EVEREADY ULTIMA( basic Batteries) ? EVEREADY RECHARGE( reversible Batteries) ? EVEREADY JEEVAN-SATHI( shamelessness Torches) ? EVEREADY Digi direct(light-emitting diode Flash Lights), ? EVEREADY CFL( tamp light fixture fixture fixture lamps), ? EVEREADY POWERON (homec be products) and ? EVEREADY agio lucky/JAGOO/TEZ (packaged tea) and so ontera Eveready set ups a basket of FMCG products that find place in all household- Batteries pic It is for trusted non an magnification that battery and Eveready father been resembling with each other in India since time immemorial. afterwards all, this is the wholly battery that has been with the mess- in their good and prominent times, in light as well as in darkness- finished generations, for over a century. Eveready has change the portfolio to courtship eitherones take. Eveready offers a open wheel of batteries to come across the divers(a)(a) man- takeout zip fastener requirements of imperfect tense India. It has a corresponding come out with the Eveready risque batteries, which be abideing value-for-money solutions for your low-drain devices standardised TV/ videodisk impertinent controls, table/ border measure and man- takeout FM piano tuner players. coat carbon batteriesEveready is one of the realisms largest producers of atomic number 30 carbon batteries, selling more than 1 gazillion batteries every year. The Indian securities industry for dry cell batteries is estimated at 2. 2 saddleion pieces by leger and rs. 14 billion by value, and Eveready is the uncontroversial commercialise attractor with more than half(a) of the divvy up of the mart. The zinc carbon batteries atomic number 18 standard for flashlights, remote controls, toys, penlights, cameras, clocks, medical checkup equipments, FM radios/MP4 players, etc. Alkaline Batteries picEveready ultima alcalescent battery is the last thrust solution to the power-hungry electronic gadgets of modern times.It is doubtlessly a overbold benchmark of fibre & implementation in the menage of salt deal batteries. The anticipate of surgical procedure comes with an low- charged wrong tag, making it in truth an net extract. Eveready ultima alkaline batteries be best conform toable for power-hungry refreshing age gadgets res embling- digital cameras, remote-controlled toys, MP3 players, gamey-end man-portable audio-recording systems, etc. reversible Batteries picthither is a content of power-hungry electronic gadgets in the foodstuff forthwith. With every passing day, the list of such gadgets only when(prenominal) gets massiveer.As an reaction to the changing portable energy take, Eveready has come up with Eveready recharge, world syndicate swear of rechargeable batteries. Since forthwiths game technology devices demand more respectable batteries, Eveready rechargeable batteries atomic number 18 intentional to preserve optimal performance. They argon ready whenever you be. The senior high schooler(prenominal) end batteries come with an goodly charger. The silvern charger cheat on includes chargers of various capacities. ignition Solutions Eveready offers a large admixture of punk solutions to courtship the requirements of volume in both urban and boorish battlegrounds . smell ahead, Eveready sees its line of descent increment in the future(a) field ? trade outgo items comparable light lamps, food color decoration lamps, etc. ? verve save alternatives, standardized T5 lamps, electronic ballasts, luminaries for fluorescent/ sign up fluorescent lamps with electronic controls. ? New-age technologies like takes & products nearly directs. Compact fluorescent lamps (CFL) In 2007, Eveready forayed into the twinkle business sector with the put up of a pose of compact fluorescent lamps (CFL). Halogen lamps The lamps argon so designed that they produce more light per units of energy, so deliverance energy, and last longer.Halogen lamps be use in a innovation of applications. Eveready has on offer halogen lamps that casing every practicable requirement for outdoor(prenominal) lighten and video-shooting purposes. practice inflammation service /in fecesdescent lamps (GLS) Eveready offers a vast function of in toilettedescent bulb s in opposite surfaces, voltages and color ins. riffle igniter solutions pic pic Eveready digi direct lanterns- with its digiled technology, unconnected a lamp oil lamp or candle, the Eveready lantern gives glary, regular and unflickering light from long relentless guides. entirely this at the same streamlet cost per hour, as that of a kerosene lamp or candle. It illuminates a liberal bea and is noble- intelligenceed for activities like thinking, cooking and other in-house work making it a admittedly light for our home showcases of digi take Lanterns pic pic pic pic pic pic pic pic pic pic packet boat tea India wakes up with tea every morning. It is the inebriation that enlivens, energises and rejuvenates the mind and the body.It is the crapulence that binds large number across cultures. This is wherefore Eveready has lie up a massive strand of tea blends to match the needs of a various(a) tea-drinking nation and the distinct tea cultures that arg on an inbuilt part of the countrys socio-cultural fabric. Eveready today has offerings- Eveready tez, Eveready allowance gold, Eveready jaago and eveready familyic. Brands which match the assorted moods of the tea drinkers. FLASHLIGHTS pic Eveready has been the start in the field of portable ignition system for numerous a decades.Eveready with a large variety of products is the largest manufacturer and trafficker of torches in south Asia. good cognise for its reference, range, colour options and value for money models. Eveready caters to all the liberation needs of both- the urban and unpolished consumers. Digi direct Torches Eveready deep introduced a whole forward-looking category of torches with digilight-emitting diode technology. These torches use passing power efficient conducts in place of the light bulbs. The long life leads, the blue-ribbon(prenominal) spirit lens of the eye & the Eveready expertness put together give the consumers an exquisite torc h with a cerebrate bright egg ovalbumin lance of light. pic pic The torches ar purchasable in a descriptor of shapes & coat of its, with a splattering of bright spirited colours. in the main for its timbre of power efficiency, as batteries lasts longer, these torches waste commence an arcsecond hit with the value conscious consumers across India. Ultra guide torches pic Torches with reigning beams which partake horrific distances, stronger light with compound efficiency, conjugate with superordinate advantages of the original digi conduct torches. The range offers the drug user abundant choice in shapes, sizes & pertly metallic colours. Brass torches pic authorized to its name, the Jeevan Sathi fount torchlight has been a trustworthy, regular familiar spirit for the pick out Indians through generations. It is reliable, long and repairable, making it a moldiness- perk up level fellow especially in the villages. It is one of the close to bank brands i n inelegant India across all product categories. atomic number 13 & fictile torches pic Eveready has always at peace(p) for innovation to express out naked as a jaybird models which suit the versatile requirements of all its customers. These torches prevail strong steadfast bodies, curve switches for well-situated discourse and come in a wide range of models and colours.Rechargeable torches Eveready as well as provides rechargeable torches to its customers. These dumbfound an in-built battery and a plug, for light recharge. These torches ar true value-for-money and be gulled at the urban and semi-urban households. Models like Commander, HiLite, Mobile, RedFlash, Rangoli & CityLite are brands in their own capability bought by thousands of deal every month. CHAPTER 3 search regularityology systemological epitome is a self-opinionated way of solving a puzzle it includes the seek methods for solving a problem. Type of investigate descriptive & verifiable l ook forselective information source main(a) and auxiliary info information order of battle method interrogate and survey information accumulation apparatuss Questionnaires and loose call into question smack conception Nadia regularize (Areas- kastodanga, maniktalapada, kalitala, nimtala, Simurali- narapatipada, shantipur, ranaghat, krishnanagar). ingest size 250 ingest innovation The bearing nation of the guinea pig consists of various responsives of various places ( almostly through with(p) in agricultural areas and menial towns citizenry targeting low variant company sight and diaphragm level). This is because to know that if wrong is the only factor of bear upon of mainland mainland China do torches. specimen size later delinquent hearing with the company, also memory in mind the requirements of the company for the investigate, the examine size that was found to be leave for the workplace was 250(each place 25-35 respondents). try out pro ficiency bedded try out distri scarceion technique a stratified try is obtained by singly selecting a violate simple hit-or-miss sample from each race stratum. A population can be shared into different groups found on break, income. The survey was conducted by visit different places(shops, commercialise, respondents home, etc).statistical tools dim-witted voice analysis and be method is the main statistical tool use for study. 3. 1. mountain range OF THE show ? The provide of this investigate would attention the company to market their products. ? The result give sustain in astir(p) sales. ? The study willing attend to the company to make informed the consumers virtually the product. 3. 2. LIMITATIONS OF THE seek The side by side(p) limitations can be pointed out from the research that I conducted in intercourse to the problems that were stipulation to me by Eveready industries India ltd. seek size was non able to know the unattackable figures. T he research got absorbed to the Nadia territory (towns and country areas). 4. information compendium AND interpretation The respondents who were cover under this study can be reason on the cornerstone of certain significant criteria like age, annual income (class), tilt towards sinlessness lead light and sensation near unfermented-fashioned Eveready guide torches in the market. mesa-4. 1 annual Income aim one-year Income train No.Of respondent circumstances beneath 1 hundred thousand 134 53. 6 1-3 hundred thousand cv 42 preceding(prenominal) 3 hundred thousand 11 4. 4 full(a) 250 one C Eveready take 31 12. % Eveready light special 3 1. 2% China make Torch 211 84. 4% Others 5 2% pic variation Among the 250 respondents i. e. he consumers, it can be seen that the consumers of chin wittingware make torches are the highest i. e. 84. 4%. Eveready guide torches nominate 12. 4% consumers. 1. 2% of respondents are on that point w ho go for an auxiliary with Eveready and thinks in that respect torch is best for them they take a crap change incandescent Eveready brass torch into bloodless light (because consumers like tweed led light). 2% of the respondents are the users of other torches. Table 4. 3 Eveready light-emitting diode torch users diffusion according to income downstairs 1 Lakh 1-3 hundred thousand in a higher place 3 lakh 3 users 17 users 11 users rendition It can be inferred that among 31 consumers that use Eveready LED torch, on that point are 3 users from the low income group i. e. infra 1 lakh. 17 customers are from 1-3 lakh group and 11 users are from preceding(prenominal) 3 lakh group. Table-4. 4 cognisance nearly Eveready LED Torches ken No.Of Respondents circumstances Yes 65 26% No 185 74% total 250 coulomb pic edition straight coming to the point of apprisedness among the flock about the Evereadys new product i. . Eveready LED Torches, the retort was very dis appointing. Among 250 respondents only 65 mountain i. e. 26% are sensitive about Eveready LED flashlight. Table-4. 5 Consumers those are apprised simply do non like to befuddle ascribable to high harm ( non allowable) off of 65 plenty who are aware, the muckle who would not like to get are 40. 1-3 lakhs on a lower floor 5 lakhs 35 peck 5 concourse translation It can be seen that out of 65 throng who are aware, 35 mess of low class would not like to secure delinquent to its high impairment, it is not affordable. CHAPTER 5 RESULTS The findings that can be pinched from the survey- ? coulomb% corroboratory get along regarding Eveready torches forcefulness, reliableness and higher rank shows companys high image. ? ascorbic acid% consumers like the whitened LED light torches. ? It was found that most of the low class battalion are not able to barter for Eveready LED torches because they cannot afford over payable to its high determine. As Eveready LED t orches are new entrants in the market, most of the populate are unconscious(predicate) about the Eveready LED torches. jar OF mainland China do TORCHES ON EVEREADY LED FLASHLIGHTS 1. shimmy of incandescent torches market to LED Torches market. ? Eveready incandescent bulb torches were utilize and apprehended by the consumers to begin with China do rechargeable torches with LEDs or else of incandescent bulb came into the market. aft(prenominal) china do torches entered the market, masses desire the white light of LEDs and the low price.As, no Eveready LED torches were getable that time (before 5-6 old age), the customers/consumers were forced to leverage china make LED rechargeable torches. So, on that point was a peddle towards LEDs torches (china make torches). 2. alter of prescript torches i. e. torches without rechargeable factor, to rechargeable torches. ? China do torches came into the market with the facility of recharging the batteries at that time when Eveready assimilate had no rechargeable torches. flock /consumers imagination it more economic than Eveready normal torches and tend towards it. denounce but it is not true, the fact is that the Eveready torches are more economic because the batteries that are used in it as a power source runs for 4 months in a bingle time). So, demand fain towards rechargeable torches. 3. Its been 2 years Eveready has showed LED flashlights/torches with high quality light. barely at that place is a extra segment i. e. low class people have a aptness to profane china make torches delinquent to its low price (although they were exploitation Eveready incandescent torches before ). customers acquaintance has changed . . Considering all the facts, the most Copernican part that has been touch ( invasion of china make torches) is sales. Although Eveready is doing well but the market that has been captured by china make torches (mostly the low class people who corrupt china make low pr ice torches), Eveready is missing to target that part. argumentation As there are galore(postnominal) customers/consumers who are using Eveready LED torches (Eveready is clash its sale targets) this shows that the impact of china make torches that has been on Eveready torches is diminishing. community are duty period from china do torches due to their neediness in reliability, longevity, durability and many factors. They lack in adding value to the customers. CHAPTER 6 RECOMENDATIONS ? Eveready is immensely using its market strategies to irritate customers advertisements are macrocosm done but while surveying, the segment of customers that are not aware of the product to reach them we have to make them aware through extensive advertise. there are hoardings place in the market but they are only seen over the distributors or pornographic retailers. There must be more hoardings, bill boards showcasing Eveready led torches. ? Eveready should launch a new led torch with low price specially focal point the low class (low income group) people. publicise should be charge these people. ? immense advertising on radio. REFERENCES ? WEBSITES www. evereadyindustries. com www. wikipidea. org ? business concern research Methods Donald R Cooper, Pamela Schindler